We’re Pro Choice

Creating Space to Explore Sober Curiosity

Community Engagement

10,871 community members

97 community stories shared

61,596 positive reactions

1081 meaningful conversations

4,667 thoughtful comments from our community

767 alcohol prevention content pieces

Are You Sober Curious?

Discover a community that redefines alcohol-free living ~ on your own terms, with inspiration & support.

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Screenshot of a text message expressing gratitude and encouragement, with two red heart emojis.
Text message expressing gratitude for content and enjoyment of periodic reminders about sobriety, accompanied by a red heart emoji.
A screenshot of a text message expressing gratitude for a social media account that has helped someone reduce their drinking, with appreciation to the people involved.

Partner With Arclett

Join us to reshape alcohol prevention & wellbeing by creating inclusive, stigma-free spaces for the sober curious.

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  • A lakeside house with a wooden upper story and a white lower story, situated on the edge of a calm lake, surrounded by mountains, during sunset.

    "When I was trying to abstain from alcohol, Arclett encouraged me and inspired me to keep going, especially reading other people’s sober stories."

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  • Snow-capped mountain with a lake at its base, bright sunny sky.

    “Arclett was the catalyst for me in stopping drinking, it made me feel like it’s okay to not drink.”

    Read More
  • Underwater view with bubbles rising in dark water.

    “The page always makes me feel that it's okay not to drink, it shouldn't be seen as weird or indifferent and it highlights all the other natural ways of joy and happiness.”

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  • Aerial view of white chalk cliffs along a coastline with green fields on top, extending into the ocean.

    “Arclett is a cool account and makes sober + sober curious look modern and less clinical.”

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  • https://www.arclett.com/sober-stories

    “Drinking didn’t bring out the worst in me, but the hangovers did.”

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  • A coastal scene with a pebble beach, three large moss-covered rocks emerging from the water, and green cliffs in the background under an overcast sky.

    “I started to see beauty around me & became focused on the outdoors.”

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  • Sunset over the ocean with clouds and rocky cliffs on the right.

    “Life actually began when I stopped drinking alcohol.”

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  • Growth of $4bn + Expected from Low&No Category By 2028

    ISWR

  • Gen Z's Interest in the Sober Curious Movement increases 53%, from 2023 to 2024, according to a new study.

    NCS Solutions Analysis

  • Europe non-alcoholic market could grow to €15.4bn in 2024 from €8.6bn in 2023 as consumers continue to buy into the category.

    The International Market Analysis Research and Consulting Group (IMARC)

  • In 2024, 61% of Gen Zers said they planned to reduce their alcohol intake, compared to 40% in 2023.

    NCS Solutions Analysis

  • Millennials are becoming increasingly sober curious, with nearly half of respondents in this cohort said they planned to drink less in 2024 — a 26% year-over-year increase.

    NCS Solutions Analysis

  • Google searches for "sober curious" peaked in 2021 following the pandemic

    Vice

  • 26% of 16 to 24-year-olds in the UK are now fully teetotal

    Drinkaware

  • The non-alcoholic beverages market has grown by over 506% since 2015

    Vice

  • 29% of pub visits and 37% of restaurant visits now involve no alcohol

    KAM and Lucky Saint

Meet our second product ~ the Sober Living Cap.

A low-profile accessory that combines sober living with sustainability.

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Winter 2025

To accompany you through the seasonal shift, we have playlists to enhance your outdoor experiences, setting the mood for your adventures.

@Arclett

We’re noticing more headlines like this. Is exploring sober curiosity boring, unnecessary or something to reject? As @dryjanuary has reached a critical mass over the past few years, it’s no surprise alcohol non-use attracts these kinds
Another @dryjanuary, over and out. ⛰️
“I’ve made so many new friends and I’m around people who really get it.” Choosing to live alcohol-free doesn’t mean stepping back from social life ~ it can actually be a social win. Congratulations to Viki on reaching
Not anti-alcohol. Pro-choice. But choice only works when it’s fair. And when big alcohol dominates, opting out isn’t neutral. So if we don’t want to drink… where’s that story told? When industry influence shapes heal
An alcohol-free life never felt like deprivation to me. It ended up feeling more like a long term investment I didn’t realise I was making at the time. 🏔️
Does choosing not to drink mean we have a superiority complex? “Adding to this general misery are the exhortations of do-gooders to forgo a warming glass of red wine and instead to observe a ‘Dry January’ by abstaining from all for