Our Mission

We’re Pro-Choice

Arclett is a specialist alcohol prevention platform focused on early behaviour change ~ driven by evidence, and lived experience. While treatment services reach the 6% of people who are dependent, we exist for the 94% who may not see themselves as having an issue, but are quietly questioning their relationship with alcohol.

We make the alcohol-free lifestyle visible, attractive, and accessible by inspiring curiosity, not shame. Through community, culture-shifting content, and nature-based alternatives, we help people reflect and explore life beyond alcohol ~ without labels, pressure, or judgement. We're not here to tell people what to do. We're here to show what’s possible.

The Problem

Alcohol harm in the UK is at its highest level in recorded history. In 2023, there were over 10,473 alcohol-specific deaths. Alcohol misuse costs the UK economy around £28 billion each year. These numbers reflect a crisis ~ one that touches health, families, communities, and productivity. Yet, despite these clear harms, the cultural narrative around alcohol remains largely unchanged. We still default to drinking in social settings, and many harmful drinking patterns go unnoticed because they don’t look like addiction. The current UK guideline of 14 units per week, now over ten years old, offers a blanket limit that doesn’t reflect how differently alcohol affects individuals physically, mentally, and emotionally ~ leaving many without meaningful guidance.

A rocky shoreline with calm water and distant mountains under a partly cloudy sky.

The Barrier ~ Stigma

One of the biggest obstacles to change is stigma. When we asked our community what held them back from improving their relationship with alcohol, 29% said stigma was the number one issue. The fear of being judged, labelled, or seen as “having an issue” stops many people from speaking openly or making changes. In a culture where drinking is normalised, choosing to cut back ~ or stop altogether ~ can feel socially isolating. Sobriety is still invisible in many spaces, and without visible, positive role models, it’s hard for people to see what’s possible.

A white horse grazing on a grassy hillside next to rocky terrain under a cloudy sky.

The Gap

Support services understandably focus on the 6% of people who are dependent on alcohol. But this leaves out the remaining 94% ~ millions of people. These are individuals whose alcohol use may not look problematic from the outside but still affects their mental health, motivation, and relationships. Many don’t feel represented by mainstream services, yet they’re quietly questioning their relationship with alcohol and looking for support, inspiration, or just a sense that they’re not alone. Right now, most of them go unheard.

A rocky shoreline extends into the ocean, with a sailboat sailing in the distance and mountains on the horizon under a cloudy sky.

Why Arclett Exists

Arclett was created to meet this unmet need ~ to fill the space between drinking as a cultural default and treatment as a last resort. We recognise that everyone’s relationship with alcohol is personal, and curiosity can be a powerful first step. Whether someone is cutting back, taking a break, or abstaining, they deserve support that’s non-judgemental, stigma-free, and culturally relevant.

We believe that prevention matters ~ and that in 2025, prevention needs to happen online, through storytelling that actually resonates. Our goal is to spark reflection long before drinking becomes a crisis. We do this through positive, human-led content that encourages people to think differently without feeling pressured or shamed.

A small stone cottage with a pitched roof surrounded by grassy dunes, overlooking a rocky coastline with a lighthouse in the distance.

Our Solution

Arclett is a modern take on alcohol prevention ~ grounded in community, lived experience, and the outdoors. We provide a safe, welcoming space where over 10,000 people reflect, connect, and explore sober curiosity on their own terms. We don’t promote abstinence as the only way ~ we celebrate choice.

Through storytelling, culture-shifting content, and alternatives to drinking ~ we show that alcohol-free living can be joyful, empowering, and relevant. And it’s working.

10,631 members walking their own path

89 community stories shared

52,291 positive reactions

979 meaningful conversations

3,959 thoughtful comments from our community

686 alcohol prevention content pieces

Here’s what we do to make it happen.

One Step At A Time

Like climbing a mountain, our mission is to inspire our community to rethink their relationship with alcohol. It’s not just about reaching the summit, but embracing the process, where growth, perspective, and learning happen. We never compare our path to others, as every journey is unique, and that’s what makes ours special.

A mountain landscape with a grid overlay showing three hiking trails marked by dotted lines and circles at start, middle, and end points.

“Arclett is giving a glamour to being alcohol-free ~ it’s dynamic, its healthy, its outdoors.”

~ Local Authority