What We Do
Alcohol Prevention
At Arclett, we’re here to spark a more intentional relationship with alcohol ~ one rooted in curiosity, not judgement. We don’t focus on harm ~ we focus on what’s possible when alcohol takes a back seat. Inspired by the outdoors and driven by lived experience, we exist to make sober curiosity feel visible, attractive & culturally relevant. Our work is evidence-based and grounded in alcohol prevention. Through everything we create ~ from community campaigns to culture-shifting content ~ we promote five core pillars of prevention.
Inspired Alternatives to Drinking
We swapped bars for the outdoors ~ because that’s what excites us. Arclett was named after Loch Arklet in Scotland, a place that sparked the idea that nature could be a catalyst for change. You’ll notice all our content is rooted in the wild. It’s no accident. We believe nature quietly inspires people to reflect, reconnect, and find joy without alcohol. By encouraging outdoor adventure and meaningful time in nature, we show that inspiration and belonging can be found beyond the bar.
Community Support
Arclett is home to a growing community of over 10,000 individuals who are rethinking their relationship with alcohol in their own way. Our platform is a welcoming, judgement-free space where people feel seen, supported, and inspired ~ not pressured. We’re here to humanise alcohol prevention through shared stories, peer encouragement, and real-life examples. We reduce isolation and help individuals feel empowered to live differently, if they choose. Whether you're cutting back, quitting, or just curious, you’ll find connection and clarity here. No labels, no shame ~ just a community that reminds you you’re not alone. Whether you’re sober, sober curious, or anywhere in between, you’re welcome here.
Positive & Inclusive Messaging
Arclett never uses scare tactics or focuses on the negatives of alcohol ~ we don’t need to. Instead, we highlight the benefits of not drinking ~ better mental clarity, deeper connections, more creativity, and greater freedom. We’re not abstinence-based, and we don’t tell people what to do. Our content is designed to connect with people who drink, offering a modern take on alcohol prevention that’s pro-choice, not anti-alcohol, and rooted in real-life curiosity.
Reframed Understanding of Alcohol
We prompt people to ask, “Can I drink without consequences?” ~ a more personal question than outdated, blanket guidelines. The 14 units-per-week recommendation, set in 2016, doesn’t reflect how differently alcohol affects each of us. The World Health Organisation now states that no level of alcohol is safe. Rather than relying on one-size-fits-all limits or industry-funded messages like “drink responsibly” that lack impact, we encourage reflection based on lived experience, storytelling, and open conversation. We don’t shame or label ~ we simply normalise curiosity and help people find answers that feel true to them.
Shift Cultural Norms Around Drinking
We loosen alcohol’s grip on social life by challenging old norms and spotlighting what’s actually happening. Through social proof, we show that more people are rethinking drinking than ever before ~ from the Sober Curious movement to the rise of Low & No. Arclett is where you’ll hear about it first. We ask people to be more intentional about what they consume and to question why alcohol still holds such default status in so many spaces. Culture is shifting, and we’re just helping it along. Our role is to remind you that if you want to improve your relationship with alcohol, you’re part of a wider community ~ and that’s absolutely okay.