What We Do
Alcohol Prevention
Arclett works at the edge of early behaviour change, focusing on the space before alcohol becomes a problem. While treatment services support people living with dependency, we support the much larger population who are quietly reflective, curious, or questioning their relationship with alcohol. Through population-level prevention, campaigns, and cultural commentary, we engage many people at once ~ creating space for reflection, awareness, and social proof.
Positive, Gain-Framed Messaging
While harm-framed prevention has value, Arclett focuses on what people can gain from alcohol non-use: clarity, creativity, connection, and freedom. We do not use scare tactics or judgement; instead, we inspire reflection and behaviour change by emphasising the benefits of living alcohol-free. This approach is innovative within public health, as few initiatives focus on gain-framed messaging at scale.
Community Engagement
Arclett provides a safe, inclusive, and judgement-free space where people exploring sober curiosity can connect, share stories, and reduce isolation. Through lived experience storytelling, and in-person events in the outdoors, our community strengthens early reflection and supports positive behaviour change at a population level. Individuals feel seen, supported, and inspired to explore alcohol non-use on their own terms.
Population-Focused Approach
Our work combines public health expertise, professional experience in alcohol treatment, and lived experience to ensure Arclett’s campaigns are culturally relevant, evidence-informed, and aligned with prevention priorities. We operate at scale ~ reaching many people at once ~ to support early reflection, increase awareness, and shift cultural norms around alcohol.
Shifting Cultural Norms
We challenge assumptions about alcohol and spotlight emerging trends in alcohol-free living. By highlighting movements like sober curiosity, Dry January, and the rise of Low & No alcohol, Arclett helps normalise alcohol non-use. Our commentary and campaigns show that choosing not to drink can be socially accepted, culturally visible, and positively supported.