What We Do
Alcohol Prevention
Arclett works at the edge of early behaviour change, focusing on the space before alcohol becomes a problem. While treatment services support people living with dependency, we empower the much larger population who are quietly questioning their relationship with alcohol. Through population-level prevention campaigns, we engage many people at once ~ creating space for reflection and awareness.
Positive, Gain-Framed Messaging
While harm-framed prevention has value, Arclett focuses on what people can gain from alcohol non-use: clarity, connection and a sense of freedom. We do not use scare tactics or judgement; instead, we inspire reflection and behaviour change by emphasising the benefits of living alcohol-free. This approach is innovative within public health, as few initiatives focus on gain-framed messaging & stigma at scale.
Community Engagement
Arclett provides a safe, inclusive and judgement-free space where people exploring sober curiosity can connect, share stories and reduce isolation. Through lived experience storytelling, and in-person events in the outdoors, our community strengthens early reflection and supports positive behaviour change at a population level. Individuals feel seen, supported and inspired to explore an alcohol-free life on their own terms.
Population-Focused Approach
Our work combines public health expertise, professional experience in alcohol treatment and lived experience to ensure Arclett’s campaigns are culturally relevant, evidence-informed and aligned with prevention priorities. We operate at scale on the model of one-to-many ~ reaching many people at once ~ to support early reflection, increase awareness and shift cultural norms around alcohol.
Shifting Cultural Norms
We challenge assumptions about alcohol and spotlight emerging trends in alcohol-free living. By highlighting movements like sober curiosity, Dry January and the rise of Low & No alcohol, Arclett empowers people to improve their relationship with alcohol through normalising alcohol non-use. Our campaigns show that choosing not to drink can be socially accepted, culturally visible and positively supported.