What We Do
Alcohol Prevention
We explore the quiet space before an issue becomes a pattern. Arclett works at the edge of early behaviour change. While treatment services support the 6% living with dependency, we’re here for the 94%: quietly reflective, unsure, and curious.
Our approach is shaped by creativity, lived experience, and evidence ~ not judgement.
Through campaigns, conversation, and cultural work, we offer space to pause. To notice. To shift, gently. There are no labels here. No pressure. Just an invitation to reflect ~ before harm takes hold.
Independent by choice. Industry-free by principle. We believe in a more human way to think about alcohol: relevant, inclusive, and real.
Our work is grounded in five pillars of prevention.
Inspired Alternatives to Drinking Culture
We swapped bars for the outdoors ~ because that’s what excites us. Arclett was named after Loch Arklet in Scotland, a place that sparked the idea that nature could be a catalyst for change. You’ll notice all our content is rooted in the wild. It’s no accident. We believe nature quietly inspires people to reflect, reconnect, and find joy without alcohol. By encouraging outdoor adventure and meaningful time in nature, we show that inspiration and belonging can be found beyond the bar.
Reframed Understanding of Alcohol
We prompt people to ask, “Can I drink without consequences?” ~ a more personal question than outdated, blanket guidelines. 14 units-per-week, set in 2016, doesn’t reflect how differently alcohol affects us. The World Health Organisation now states that no level of alcohol is safe. And it’s not just about how much we drink, but how alcohol impacts us ~ physically, mentally, emotionally. Rather than relying on one-size-fits-all limits or industry-funded messages like “drink responsibly” that lack meaning, we encourage reflection grounded in lived experience, storytelling, and open conversation. We don’t shame or label ~ we simply normalise curiosity and help people find answers that feel true to them.
Shift Cultural Norms Around Drinking
We loosen alcohol’s grip on social life by challenging old norms and spotlighting what’s actually happening. Through social proof, we show that more people are rethinking drinking than ever before ~ from the Sober Curious movement to the rise of Low & No. Arclett is where you’ll hear about it first. We ask people to be more intentional about what they consume and to question why alcohol still holds such default status in so many spaces. Culture is shifting, and we’re just helping it along. Our role is to remind you that if you want to improve your relationship with alcohol, you’re part of a wider community.
Community Support
Arclett is home to a growing community of over 10,500 individuals who are rethinking their relationship with alcohol in their own way. Our platform is a welcoming, judgement-free space where people feel seen, supported, and inspired ~ not pressured. We’re here to humanise alcohol prevention through shared stories, and real-life examples. We reduce isolation and help individuals feel empowered to live differently, if they choose. Whether you're cutting back, quitting, or just curious, you’ll find connection and clarity here. Whether you’re sober, sober curious, or soberish, you’re welcome here, and you’re not alone.
Positive & Inclusive Messaging
Arclett never uses scare tactics or focuses on the negatives of alcohol ~ we don’t need to ~ a hangover does that. Instead, we highlight the benefits of not drinking: better mental clarity, deeper connections, more creativity, and greater freedom. We’re not abstinence-based, and we don’t tell people what to do. Our content is designed to connect with people who drink, offering a modern take on alcohol prevention that’s pro-choice, not anti-alcohol, and rooted in real-life curiosity.