A Specialist Alcohol Prevention Communications & Engagement Partner

Translating Alcohol Prevention Into Language People Actually Engage With

Arclett is a specialist alcohol prevention communications and engagement partner. We help public health systems reach non‑treatment populations through stigma‑free, culturally relevant messaging and community‑led prevention.

Put simply: We translate alcohol prevention into language, culture and content that real people actually engage with.

We make the alcohol-free lifestyle visible, attractive, and accessible by inspiring curiosity, not shame. Through community, culture-shifting content, and nature-based alternatives, we help people reflect and explore life beyond alcohol ~ without labels, pressure, or judgement. We're not here to tell people what to do. We're here to show what’s possible.

Why Arclett exists

Most public health systems do not struggle with:

  • Knowing alcohol is a problem

  • Having strategies and policies in place

  • Commissioning treatment and recovery services

Where systems do struggle is upstream, in prevention and early engagement.

They consistently face challenges with:

  • Reaching people who are not seeking treatment

  • Making prevention messaging land culturally

  • Avoiding stigma, labels and clinical framing

  • Engaging people who do not see themselves as “having a problem”

As a result, the majority of people who would benefit from reflecting on their relationship with alcohol are never reached by traditional services or messaging.

Arclett exists to fill this gap.

A rocky shoreline with calm water and distant mountains under a partly cloudy sky.

Our Role in the System

Arclett sits upstream of treatment services, engaging the 94% of people who are abstinent, low or increasing risk and who rarely identify with recovery or treatment services. We operate as a specialist communications and engagement layer within alcohol prevention ~ bridging the gap between public health strategy and real‑world culture.

In system terms, Arclett is:

  • Not a treatment service

  • Not a recovery organisation

  • Not a clinical intervention

  • Not a one‑off campaign

  • Not a generic communications agency

Instead, we are:

A specialist alcohol prevention communications and engagement partner, using culture, community and stigma‑free messaging to reach non‑treatment populations.

This gives systems a clear, commissionable way to deliver prevention and early engagement without diluting treatment services or triggering unnecessary clinical governance.

A white horse grazing on a grassy hillside next to rocky terrain under a cloudy sky.

The Gap

Support services understandably focus on the 6% of people who are dependent on alcohol. But this leaves out the remaining 94% ~ millions of people. These are individuals whose alcohol use may not look problematic from the outside but still affects their mental health, motivation, and relationships. Many don’t feel represented by mainstream services, yet they’re quietly questioning their relationship with alcohol and looking for support, inspiration, or just a sense that they’re not alone. Right now, most of them go unheard.

A rocky shoreline extends into the ocean, with a sailboat sailing in the distance and mountains on the horizon under a cloudy sky.

Why Arclett Exists

Arclett was created to meet this unmet need ~ to fill the space between drinking as a cultural default and treatment as a last resort. We recognise that everyone’s relationship with alcohol is personal, and curiosity can be a powerful first step. Whether someone is cutting back, taking a break, or abstaining, they deserve support that’s non-judgemental, stigma-free, and culturally relevant.

We believe that prevention matters ~ and that in 2025, prevention needs to happen online, through storytelling that actually resonates. Our goal is to spark reflection long before drinking becomes a crisis. We do this through positive, human-led content that encourages people to think differently without feeling pressured or shamed.

A small stone cottage with a pitched roof surrounded by grassy dunes, overlooking a rocky coastline with a lighthouse in the distance.

Our Solution

Arclett is a modern take on alcohol prevention ~ grounded in community, lived experience, and the outdoors. We provide a safe, welcoming space where over 10,000 people reflect, connect, and explore sober curiosity on their own terms. We don’t promote abstinence as the only way ~ we celebrate choice.

Through storytelling, culture-shifting content, and alternatives to drinking ~ we show that alcohol-free living can be joyful, empowering, and relevant. And it’s working.

10,299 members walking their own path

91 community stories shared

55,4812 positive reactions

1002 meaningful conversations

4,103 thoughtful comments from our community

712 alcohol prevention content pieces

Here’s what we do to make it happen.

One Step At A Time

Like climbing a mountain, our mission is to inspire our community to rethink their relationship with alcohol. It’s not just about reaching the summit, but embracing the process, where growth, perspective, and learning happen. We never compare our path to others, as every journey is unique, and that’s what makes ours special.

A mountain landscape with a grid overlay showing three hiking trails marked by dotted lines and circles at start, middle, and end points.

“Arclett is giving a glamour to being alcohol-free ~ it’s dynamic, its healthy, its outdoors.”

~ Local Authority